Google Ads for financial advisors: More clients with targeted ads

google ads for financial advisors

As a financial advisor, reaching potential clients is crucial to growing your business.

Google Ads offers a powerful way to connect with people searching for your expertise. This is possible due to Googles targeted advertising capabilities. By using Google Ads, you can tap into a vast network of users, ensuring your message reaches the right audience at the right time.

For financial services businesses, Google Ads have many benefits. For example:

  • You can focus on local prospects
  • Only show ads to people searching for financial advice
  • Improve brand visibility
  • Generate high-quality leads
  • Only pay when your ad is clicked

This is all possible, while keeping ad costs at a manageable level, by only showing ads to a targeted audience.

The Best Google Ads Network for Financial Advisors

In most cases, the most effective ads for financial advisors, are via Paid Search. These ads display alongside relevant search results when users search for financial services.

This will usually offer the best ROI, especially for local businesses on a budget. Including Search Partners and Remarketing are also easy and effective ways to enhance your campaigns.

A few other things to consider for the best results when using paid search include:

  • Utilizing proper location targeting
  • Add a broad list of negative keywords
  • Use call extensions to let people ring right from your ads
  • Make use of sitelinks to link to different services from ads.
  • And add location extensions

All these can improve your search campaigns, enabling you to generate better results.

While the Search Network is the primary choice for financial advisors, it is not the only option. You can also consider other Google ad networks.

There is a huge opportunity with Display traffic and even YouTube. Both of these can help scale your campaigns once your search campaigns are performing well.

They can both increase brand awareness and provide extra touchpoints for potential clients. Also, with a little creativity, you can generate lots of leads from this type of advertising.

Traffic and Costs in the Financial Advisors Industry

The financial advisor’s industry offers ample traffic opportunities through Google. The average cost per click can be high. However, the targeted nature of these ads, ensures you are reaching the right audience. As a result, there is very little wasted spend. If done correctly, the result is cost-effective conversions for your business.

KeywordAvg. monthly searchesYoY changeCompetitionTop of page bid (low range)Top of page bid (high range)
financial advisor33,10049%Medium4.5814.12
financial advisor near me12,10049%Medium4.5116.84
financial planner6,60023%Medium2.339.37
financial services5,4000%Low1.263.91
independent financial advisor5,40022%Medium4.4713.87
pension advisor near me2,40050%Medium5.3516.79
independent financial advisor near me1,90053%Medium4.3812.71
pension advisor1,90050%Medium5.9416.67
financial consultant1,6000%Low2.427.90
financial advisor london1,30060%Medium4.7314.04
investment advisors1,30060%Low3.7513.26
chartered financial planner1,00030%Medium2.038.09
investment advice1,00030%Low2.879.40

The level of competition in the financial advisor’s industry, is generally considered medium. However, if your campaign is set up well, there is actually quite a lot of lower-competition keywords.

This indicates that there is certainly competition among advertisers. But the presence of low-competition keywords, shows there are opportunities for financial advisors. This is especially true for local businesses, who can often target less competitive local keywords. This can achieve better ad placements at lower costs.

The average YOY change in the table shows a positive trend in people searching for these keywords.

Most of the listed keywords have experienced significant growth, with some reaching as high as 50-60%. This suggests that the demand for financial advisors is increasing

As a result, there is a growing opportunity for financial advisors to reach a larger audience through Google Ads. By targeting high-growth keywords, financial advisors can capitalize on this increasing demand.

Setting up Your Own Campaign

Creating a Google Ads campaign for your business involves several steps. Some of the things you will need to learn include:

  • Keyword research
  • Selecting the correct match types
  • Negative keywords
  • Crafting compelling ad copy
  • And optimizing your landing pages.

While it is possible to do this all yourself, it can be time-consuming and challenging. This is particularly true for those unfamiliar with the platform. Google ads does have a pretty steep learning curve. So if your already busy with clients, it may be a little overwhelming and difficult to get set up correctly.

Additionally, financial advisors must ensure their ads follow industry regulations. This includes Googles own ad policies for financial services..

Getting Help with Your Financial Advisors Google Ads Campaign

Collaborating with a professional Google Ads consultant can save you time and effort. It can also help you maximise the effectiveness of your campaign.

A Google Ads expert will have the knowledge and experience to help you set up, and optimize your ads. This will ensure the best results for your investment. They can also help you navigate the complexities of Google Ads policies for the financial industry.

Furthermore, a professional Google Ads expert can assist you in advanced strategies. This can help you reach an even larger audience, resulting in much more potential clients.


In conclusion, Google Ads offers a powerful advertising solution. It can work very well for financial advisors, helping you grow your practice and connect with more clients.

While setting up your own campaign is possible it can be a challenge. Partnering with an experienced Google Ads agency can save you time.  Expert advice, can help improve your campaign’s performance and maximize return on investment.

Here at CPS Media we have been helping businesses with Google Ads since 2012. In this time, we have worked with many financial advisors, delivering high quality profitable campaigns.

To learn how we can help with your Google Ads campaign, and to see our full list of prices, click the link below.

Click here to learn more!