So, what is remarketing and how can businesses use it to convert more people into customers or clients? Remarketing is a form of advertising that allows you to re-engage with visitors who have previously visited your website. The way this works is you add a small piece of code to your website which adds a …
Local PPC management is something many local businesses will investigate at one point or another. The reason for this is quite simple. PPC advertising, via platforms such as Google ads is a fast and effective way to drive new customers to your business online. There are a few different forms of PPC that business can …
The Google ad preview tool is a useful tool in Google ads, that allows advertisers to check the status of their ads. This can be useful if you need to find out if your ads are displaying in certain areas. For example, if you are targeting people in a location you are not personally located …
The Google ads search terms report is an extremely important area in any Google ads account. This is where advertisers can see the exact terms that their ads are displaying for. As a PPC agency we have worked with hundreds of advertisers over the years. When we first look at existing accounts, this is one …
This article will look at how ad rank is calculated in Google ads and how you can use this to improve your campaigns. So what is ad rank? Ad rank is the way that google determines where your ad will be displayed in each individually search made on Google. Every time somebody searches on Google …
When you advertise on Google one of the most important things is setting up Google ads conversion tracking. By having your tracking set up correctly you can see how all areas of your account are working at a granular level. This means that you can see exactly what is, and isn’t working in your account. …