Google Ads

In this article we will be looking at the different negative keyword match types available in Google Ads. Negative keywords are an extremely useful tool for managing your Google ads campaigns. Their main goal is to helps you filter out irrelevant terms, this stops you wasting money on traffic that is not relevant to your …

Negative Keyword Match Types – How and When to Use Them Read More »

In this short article we will be learning how to add Google call tracking to WordPress. If you are running a Google Ads campaign, it is extremely important that you are fully tracking conversions. This includes all form submits and sales that happen on site and calls that are generated from of Google ads. Calls …

How to add Google Call Tracking To WordPress Read More »

In this article we will be looking at Google ads broad match modifier. This is a variation of broad match that can be used in your Google Ads campaigns. There are 3 main keyword match types in Google ads, these are: Broad match Phrase match Exact match Each of these keywords gives you a different …

Google Ads Broad Match Modifier – How Should You Be Using Them? Read More »

Google gives advertisers several options to target their potential customers, these include Search, Display, Shopping and Video. In this article we will be looking at a network that doesn’t get mentioned as much and that is Google Ads Search Partners. Out of the advertising options that Google offer, search is most popular and tends to …

Google Ads Search Partners – Should you Be Using Them? Read More »

Google ads call tracking is essential for any business that needs to track calls from potential clients and customers. In this article we will be looking at 3 different ways you can tack calls in Google: Call extensions Call only ads Google website call tracking Google Ads Call Tracking with Google Call Extensions Extensions offer …

Google Ads Call Tracking – Updated 2018 Read More »