In the removal industry, advertising is essential to reach new customers. Google Ads, in particular, offers unique advantages for removal companies. Allowing them to increase visibility and attract new customers.
Unlike traditional advertising, Google ads let you target specific demographics, locations, and search queries. This means your ads only display to people who are already interested in your services. This targeted method of advertising, increases the likelihood of conversions.
Google also make it easy to track the performance of your campaigns. This can give invaluable insights to improve and optimize your ad campaigns. For local removal companies, Google Ads offer detailed location-based targeting. This gives you the ability to focus on specific service areas.
The Best Google Ads for Removal Companies
For removal companies, the Google Search Network is often the most effective choice. Search ads allow you to display ads when potential customers search for services in Google. By targeting specific keywords and locations, you can attract the most relevant audience. This is especially important for local businesses on a budget. By using this type of targeted approach, you ensure you spend your ad budget wisely.
To improve your search campaigns, you should also make good use of ad extensions. This includes:
- Call extensions
- Location extensions
- Call out extensions.
Extensions provide extra information to your ads, increasing the likelihood of conversion
Remarketing Strategies for Removal Companies
Remarketing campaigns can be particularly effective for removal companies. They help to keep your company top-of-mind and encourage repeat visits, and as a result potential conversions.
By targeting people who have already visited your website, you can present them with tailored ads, that remind them of your service.
To create effective remarketing ads, focus on your USP and address the specific needs of your audience. Also, consider segmenting your remarketing audiences. You can base this on factors like:
- The types of services they were interested in.
- Duration of their visit to your website
- Their engagement with your content.
Seasonal Trends and Opportunities in the Removal Industry
The demand for removal services can vary throughout the year. This means certain periods can see a higher volume of customers. Using seasonal trends, companies can capitalize on increased demand, by adjusting their campaigns. For example:
- Consider increasing ad budget during peak moving seasons
- Launching special promotions to attract customers during slower periods.
Being aware of these seasonal fluctuation, can help you optimize ad spend and maximize ROI.
Traffic and Costs in the Removal Industry
In any industry, online advertising can be competitive. However, this usually indicates there is a significant amount of opportunity, and the removal industry is no different.
In the table below, you can see some examples of the types of keywords people are searching for. As well as the sort of volume that is available, and the average costs per click.
|Keyword||Avg. monthly searches||YoY change||Competition||Top of page bid (low range)||Top of page bid (high range)|
|house moving companies||1300||60%||Medium||3.62||10.52|
|house removals near me||2400||0%||Medium||4.2||8.33|
|moving companies near me||2400||19%||Medium||5.08||10.06|
|removal and storage||1300||30%||Medium||3.05||12.02|
|removal company near me||12100||22%||Medium||4.52||9.27|
|removal firms near me||1300||30%||Medium||3.89||8.93|
|removalists near me||9900||22%||Medium||4.25||10.16|
Based on the table above, you can see there is a moderate level of competition for the provided keywords. Businesses will still need to spend time optimizing their ad campaigns. But since it is less competitive, it is relatively easy to create profitable campaigns in this industry.
The average YoY (Year-over-Year) change in the table is mostly positive. As you can see, the majority of keywords show an increase in search volume. This suggests, there is growing interest and demand for removal services.
This positive increase in search volume, represents an opportunity for removal companies who can set up targeted ad campaigns.
Setting Up Your Own Campaign
Setting up your own Google Ads campaigns DIY, can be a challenging process. You will need to learn about keyword research, as well as different match types and negative keywords. Focusing on industry-specific and long-tail keywords can be a particularly effective strategy.
Also, things like conversion tracking, writing ads, and creating extensions, are all very important.
Additionally, you need to learn about managing and optimizing your campaigns. Again, this can be time-consuming and may detract from other essential aspects of running your business.
Landing Pages for Google Ads
Outside of your campaign, a well-designed landing page is crucial for maximizing conversions. Some things to consider include:
- Ensuring your landing pages are mobile-responsive, as many searches are on smartphones
- Include clear calls-to-action that guide visitors towards your conversion goal.
- Incorporate trust signals, such as customer testimonials or industry certifications
A well-designed page should make it easier to convert. It should also build credibility and encourage visitors to choose your company over competitors.
Getting Help with Your Removal Ads Campaign
Working with a professional Google Ads consultant can often be a good idea. This is especially true when you are busy running your business. A skilled agency can create, manage, and optimize your campaigns much more efficiently. They already have the skills and knowledge to set everything up correctly the first time.
Due to their experience, this will result in the best possible ROI, in the shortest amount of time. They can also provide insights and advice to help you scale your ads over time.
Whats more, if (or when) something breaks, they know how to fix it. So instead of you wasting hours trying to figure out problems, they can usually resolve issues in a matter of minutes.
One of the biggest mistakes with Google Ads, is cutting corners and building low quality campaigns. This is the fastest way to lose money.
Simple things, like using the wrong match types, or not adding negative keywords can have a dramatic impact on performance.
In conclusion, Google Ads can be a powerful tool for removal companies. However, managing a successful campaign is not without its challenges.
By partnering with an experienced Google Ads agency like CPS Media, you ensure your campaigns are set up and managed effectively.
This will maximize the return on your ad spend, allowing you to focus on what you do best (running your business).
Click the link below to see how we can help your removal company succeed with Google Ads. You can also view all of our pricing for setup and management