If you’re a barber trying to attract more customers? One good method is acquiring them through Google Ads.
Google Ads help you to reach new customers while they search for a barber through Google search. These ads are very targeted and can help bring more customers through your door.
Google Ads also offers several benefits that are specific to barbers. It allows you to target people looking for specific services and offers. For example:
- Haircuts
- Shaves
- Beard trims
- etc.
You can also use location targeting to only target customers who are local to your business.
By tailoring the adverts to your target audience, you can maximize your ad spend. This will help you to get the most efficient spend from your marketing budget.
The best Google Ads Network for barbers
When promoting a barber shop via Google Ads, the best network will depend on your goals and budget. For local businesses on a tight budget, search ads are usually the option.
Search ads display at the top of Google search results. They appear when people search for keywords you are bidding on. For example: “barber near me”, or “best barbers near me”. Y
One major benefit of this, is you only pay when someone clicks on your ad. This makes Google ads a very cost effective way of advertising to your target market.
Display ads can also be effective for barbers. These are ads that appear on other people’s websites across the Google display network. These types of ad can be great for building brand awareness and even generate leads.
Finally remarketing ads are also an effective technique. These can be used to targets people who have already visited your website. This can help to keep your business top of mind for the next time they need a haircut.
Finally, YouTube ads can be used to showcase your services and reach a wider audience.
Traffic and costs in the barber’s industry
The barber’s industry is a competitive market. On any high street there are usually several businesses vying for the attention of customers.
Google Ads can help you cut through the noise and reach the right customers at the right time.
As you can see below, there is high search volume for keywords related to barbers.
Competition for these keywords is usually quite low. Although it can vary depending on the keyword and location.
By targeting your ads and using negative keywords, you can keep your costs down and get the most out of your ad spend.
| Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
|---|---|---|---|---|---|
| barber near me | 60500 | 49% | Low | £0.34 | £1.00 |
| barber shop | 74000 | 22% | Low | £0.38 | £1.32 |
| barbers | 301000 | 83% | Low | £0.39 | £1.54 |
| barbers near me | 301000 | 22% | Low | £0.34 | £1.04 |
| best barbers near me | 5400 | 84% | Low | £0.30 | £1.00 |
| mens barber shop near me | 6600 | 84% | Low | £0.36 | £1.15 |
| mens hair stylist | 74000 | 0% | Low | £0.43 | £1.29 |
| turkish barbers | 22200 | 23% | Low | £0.34 | £0.91 |
| turkish barbers near me | 22200 | 50% | Low | £0.33 | £0.80 |
This only represent a small sample of the keywords available. There are hundreds (even thousands) of long-tail keywords that can help you reach potential customers.
Also, as you can see, the YoY data suggests the industry is growing. This means that there are even more opportunities to attract new customers.
Setting up your own campaign
While setting up your own Google Ads campaign can be a great, there are also some challenges you may face. One of the biggest challenges is selecting the right match types for your keywords.
You’ll need to decide whether to use broad, phrase, or exact match keywords. Each of these have their own benefits and potential issues.
Another challenge is writing attention grabbing ad copy. Your ads will need to be concise, engaging, and relevant to the user’s search query.
You will also need to track and adjust your campaigns to make sure they are performing well and generating results.
There are resources available to help you set up and manage your own Google Ads campaign. Google offer lots of information and support. There are also online courses and tutorials available.
If you’re not confident or don’t have the time, you may want to consider working with a professional Google Ads management company.
Getting help with your barbers Google Ads campaign.
Working with a professional can offer several advantages for barbers. For one, these companies have the experience to create effective campaigns that get results. They can select the right keywords, create compelling ad copy, and manage your budget.
Also, working with a professional management company can save you lots of time and effort.
Instead of spending hours setting up and managing your own campaign, you can focus on running your barber’s shop.
Finally, it can help you get the most from your budget, ensuring you get the highest ROI from your ad spend.
Conclusion
Google Ads can be an effective way for barbers to promote their businesses and attract new customers.
Targeting ads carefully can get the visibility you need to grow your business and succeed in a competitive market.
To get help from a Google ads expert, click the link below and receive a free online quote.
Click Here to Get a Free Google Ads Quote Now!
