Google Ads can be a great tool for businesses of all sizes, and architects are no exception.
Google Ads allows architects to reach potential clients who are searching for their services online via Google.
It can help them target the right audience and secure more projects. Google Ads, can also help architects promote their expertise, showcase designs, and build a strong reputation.
Curious about the cost of Google Ads for your architect business? Discover how affordable and effective our strategies can be for businesses of all sizes. Get a clear understanding of pricing without any hidden fees by clicking below.
The best Google Ads Network for architects
For those operating locally and, on a budget, the Search Network is the most effective choice. Search lets businesses place ads on search engine results pages. This allows them to target users who are searching for their services.
By using the Search Network, architects can appear when someone searches for relevant keywords. This could include things like, “architect near me” or “residential architect.”
While the Search Network is the first choice, architects can also use other ads offered by Google. The Display Network, YouTube, and remarketing can all supplement and scale search ads.
These networks provide more touchpoints to engage potential clients. They can also increase brand awareness, and nurture leads throughout the decision-making process.
Traffic and costs in the architect industry
The architecture industry sees considerable traffic on Google search. This means architects can reach a wide audience when running ads.
While costs can vary based on competition and location, the targeted nature of ads can result in high ROI. By reaching people as they search for architects, you can generate high-quality leads and valuable projects.
To give you an idea of keywords, traffic, and costs per click , refer to the tables provided below:
General keyword examples:
| Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
| architect | 49,500 | 22% | Low | £1.00 | £3.34 |
| architecture | 40,500 | 0% | Low | £0.80 | £1.89 |
| architect near me | 14,800 | 23% | Low | £1.07 | £4.10 |
| landscaping architect | 5,400 | 0% | Low | £0.58 | £1.85 |
| architecture firm | 2,900 | 83% | Low | £0.97 | £2.63 |
| architect drawings | 1,300 | 0% | High | £1.20 | £3.68 |
| architect company | 720 | 69% | Low | £0.98 | £2.82 |
| residential architect | 720 | 0% | Low | £1.09 | £3.51 |
| find an architect | 480 | 0% | Medium | £1.66 | £5.27 |
| best architect | 390 | 0% | Low | £0.99 | £2.60 |
Location keyword examples:
| Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
| architect manchester | 2,400 | 0% | Low | £0.86 | £2.51 |
| architect bristol | 1,900 | 26% | Low | £1.08 | £2.72 |
| architect edinburgh | 1,900 | 19% | Low | £0.90 | £4.81 |
| architect birmingham | 1,600 | -19% | Low | £0.97 | £2.14 |
| architect glasgow | 1,600 | -46% | Low | £0.72 | £2.47 |
| architect leeds | 1,600 | 0% | Low | £0.85 | £2.59 |
| architect liverpool | 1,300 | 60% | Low | £0.82 | £1.93 |
| architect sheffield | 1,300 | 30% | Low | £0.74 | £1.89 |
| architect bradford | 390 | 50% | Low | £0.74 | £2.05 |
These tables represent a small percentage of the available keywords. There are thousands of long-tail keywords that can drive extra traffic and conversions.
Based on the data provided, the competition in the architect industry is generally low. However, some keywords do experience medium levels of competition.
Low competition indicates an opportunity for architects to use Google Ads to gain visibility. This can help them get new clients without facing excessive rivalry from competitors.
The average YoY change indicates a general increase in search volume for architectural services. The trend suggests that the demand for these services is growing. This presents an opportunity to use Google Ads to reach a larger audience and more potential clients.
Setting up your own campaign
While architects can set up their own Google Ads, they may face challenges. This could include selecting the right match types, adding negative keywords, creating compelling ad copy, and managing the campaign over time.
Also, architects may have to devote significant time to learn the nuances of Google Ads. This can take away from their primary focus: designing beautiful, functional spaces.
Getting help with your architects Google Ads campaign.
Working with a Google Ads management company can reduce these challenges. A professional ads expert has experience and knowledge to optimize campaigns for the best results. As a result, this can save architects valuable time and resources.
By partnering with a Google Ads management company, architects can put their ads in capable hands. This means they can focus on their core competencies.
Conclusion
In conclusion, Google Ads offers architects a powerful tool to reach potential clients. It can help them to grow their businesses and establish a strong presence in the industry.
Setting up and managing campaigns can be challenging. However, partnering with a Google Ads management company can help to maximize results.
Don’t miss the opportunity to expand your reach and secure more projects. Click the link below to receive a FREE online quote and start your journey to success with Google Ads.
