Are you a chiropractor looking to grow your practice? Google Ads could be a game-changer for your business!
Investing in Google Ads, you can help you to tap into an audience on Google as they search for chiropractic services. This can increasing visibility and attract new patients.
These type of ads can be particularly good for chiropractors, as it allows you to only target local customers.
There are also types of advertising that can help you showcase your expertise. This could involve unique services, such as:
- Spinal adjustments
- Different forms of massage therapy
- Sports injury treatments.
- Etc.
With Google Ads, you can get in front of potential patients at the exact moment they’re searching for your service. This fact alone can increase your chances of winning their business dramatically.
The Best Google Ads Network for Chiropractors
If you are a local chiropractic business, you may be on a budget. The good news is Google Ads offer several different ad solutions.
For chiropractors, the Search Network is often the best choice. These ads display when someone searches Google for relevant keywords like. For example:
- Chiropractor near me
- Back pain relief.
- Best local chiropractor
This approach ensures that your ad shows only to people most likely to need your services.
Once your search ads are performing well, you can consider other networks on the Google ads platform.
Remarketing can be a powerful way to re-connect with people who have visited your website in the past, but never booked an appointment.
YouTube ads and Display advertising can be used you reach a wider audience and increase brand awareness. Also, if you sell items, such as ergonomic pillows or lumbar supports, shopping ads can also be a great option.
Traffic and Costs in the Chiropractors Industry
The chiropractic industry offers ample traffic opportunities, with a wide variety of keywords. These range from specific locations to individual services.
Although cost can be a concern, Google Ads are very targeted. As a result this usually means low-cost enquiries from very qualified people. Check out the table below for examples of keywords, traffic, and costs per click:
| Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
|---|---|---|---|---|---|
| chiropractor near me | 90500 | 22% | Low | £0.47 | £1.79 |
| chiropractor | 74000 | 0% | Low | £0.55 | £1.76 |
| chiropractor london | 5400 | 0% | Medium | £0.71 | £2.85 |
| chiro | 2400 | 0% | Low | £0.76 | £2.71 |
| chiropractor birmingham | 2400 | -21% | Medium | £0.46 | £1.44 |
| chiropractor glasgow | 2400 | 0% | Low | £0.33 | £0.56 |
| chiropractor liverpool | 2400 | -21% | Medium | £0.14 | £0.69 |
| chiropractor bristol | 1600 | -16% | Medium | £1.25 | £3.54 |
| chiropractor leeds | 1600 | 0% | Low | £0.42 | £1.45 |
| chiropractor edinburgh | 1900 | 0% | Medium | £0.67 | £1.26 |
| chiropractor manchester | 1900 | 0% | Medium | £0.33 | £1.21 |
| chiropractor sheffield | 1300 | 30% | Low | £0.26 | £0.92 |
| best chiropractor near me | 1000 | 0% | Low | £0.44 | £1.51 |
| chiropractic adjustment | 880 | 0% | Low | £0.38 | £1.53 |
| chiropractor bradford | 880 | 0% | Low | £0.26 | £0.72 |
| local chiropractor | 720 | 0% | Low | £0.33 | £1.41 |
These keywords represent a small fraction of the available search terms. There are hundreds of highly targeted, long-tail keywords that can produce more volume.
The competition for some of these keywords is usually quite low, with some medium competition in specific areas.
The year-on-year data also indicates that the search volume for “chiropractor near me” is growing. This demonstrates an increasing demand for local chiropractic services.
Setting up your own Chiropractor ad campaign
Setting up a Google Ads campaign for your chiropractic practice is achievable, but it does come with challenges.
You’ll need to consider several different factors during setup. This includes things like:
- Match types
- Negative keywords
- Attention grabbing ad copy
- And ongoing maintenance
Campaign management can be time-consuming, especially with other local chiropractors competing in Google.
It’s also essential to stay updated on Google Ads best practices and platform changes to maximize your return on investment.
Getting Help with Your Chiropractors Google Ads Campaign
Working with a professional Google Ads expert can save you time and help you navigate the complexities of online advertising.
These companies can optimize your campaign to reach your target audience. They can also lower costs per click and generate more leads by optimising for the best traffic.
A google ads expert will also be will also be good at writing persuasive ad copy and landing pages. This can provide a much more seamless experience for potential patients.
Conclusion
Google Ads is an excellent tool for chiropractors to grow their practice and reach new patients.
By leveraging the Search Network (and other ad options), you can create a cost-effective, targeted ad strategy.
However, to maximize results and overcome challenges, you should consider getting help from a Google Ads expert.
Click the link below to receive a FREE online quote for your chiropractic practice today!
Also, see if you qualify for £400 in free Google ads credit to get your campaign started.
Click here to learn more!
