Google Ads

There are many ways you can improve google ads CTR (click through rate). In this article we will be looking at 5 different ways you can improve the number of clicks your ad receives. There are a number of reasons an advertiser might want to increase Google ads CTR. CTR is a major component in […]

There are a variety of different Google ads campaign types. This gives advertisers plenty of options for promoting their businesses. In this article we will be looking at each campaign type and discussing when you should use each of them. To get started you will need to log into your Google ads account and in

Target CPA bidding is one of many bidding options that Google offer advertisers. It is actually one of 9 individual bidding strategies you can us in your advertising campaigns. These include: Manual CPC Enhanced CPC Target CPA Target ROAS (Return on ad spend) Maximise clicks Maximise conversions Target search page location Target outrank share Viewable

In this article we will be looking at Google sitelink best practices. In recent years Google ads have introduced many ways for advertisers to extend their ads. This includes expanded text ads and a whole suite of ad extensions that can help you add additional information to your ads. Sitelinks are one of the most

Do you need a Google ads consultant, or can you manage your own ad account? Google ads is one of the best ways to advertise your business online. The traffic is extremely high quality and when done correctly, it can give advertisers a fantastic ROI. However, managing a Google ads account yourself can be quite

Google Ads callout extensions are a great way to add additional content to your ads. Their main purpose is to call out features your business offers, such as: Below you can see an example that Google uses to show how the above example callout extensions would look in your ad. They can be seen below