Google Ads

Google Ads Target CPA Bidding – When Should You Use It?

Target CPA bidding is one of many bidding options that Google offer advertisers. It is actually one of 9 individual bidding strategies you can us in your advertising campaigns. These include: Manual CPC Enhanced CPC Target CPA Target ROAS (Return on ad spend) Maximise clicks Maximise conversions Target search page location Target outrank share Viewable

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Google Ads Callout Extensions – Benefits and Best Practices for Callouts

Google Ads callout extensions are a great way to add additional content to your ads. Their main purpose is to call out features your business offers, such as: Below you can see an example that Google uses to show how the above example callout extensions would look in your ad. They can be seen below

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