- in Google Ads by Carl Lewis
Google Ads Target CPA Bidding – When Should You Use It?
Target CPA bidding is one of many bidding options that Google offer advertisers. It is actually one of 9 individual bidding strategies you can us in your advertising campaigns. These include: Manual CPC Enhanced CPC Target CPA Target ROAS (Return on ad spend) Maximise clicks Maximise conversions Target search page location Target outrank share Viewable […]
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5 Google Sitelink Best Practices You Should Be Using
In this article we will be looking at Google sitelink best practices. In recent years Google ads have introduced many ways for advertisers to extend their ads. This includes expanded text ads and a whole suite of ad extensions that can help you add additional information to your ads. Sitelinks are one of the most […]
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7 Reasons to Work with A Google Ads Consultant
Do you need a Google ads consultant, or can you manage your own ad account? Google ads is one of the best ways to advertise your business online. The traffic is extremely high quality and when done correctly, it can give advertisers a fantastic ROI. However, managing a Google ads account yourself can be quite […]
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Adwords Express vs Adwords – Which Should You Choose?
In this article we will be comparing Adwords Express vs Adwords. Google Adwords (now known as Google Ads) gives businesses the opportunity to reach their customers in a variety of ways. This includes showing your ads in: Google Search results Across websites that show ads on the display network Via Google Shopping And video ads […]
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Mobile Bid Adjustments – Using Device bid adjustments in Google Ads
There are many ways you can optimise your campaigns in Google Ads. In today’s article we will be looking at mobile bid adjustments and how you can adjust bids based on the user’s device. This feature allows you to adjust your bids based on the three main device types. Mobile, Tablet & Computers. Mobile bid […]
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6 PPC Tips For Profitable Google Ads Campaigns In 2018
In this article we will be looking at 6 PPC tips that will help you get better results from from Google ads in 2018 and beyond. PPC Tip 1 – Learn The New User Interface Google Ads (formerly Google Adwords) have mad a lot of changes in 2018. They have obviously changed their name and […]
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