In this article we will be looking at how to improve Google ads quality score. Your quality score is a metric that Google uses to determine the relevance and quality of your ads. It is decided by a number of factors including: Your ads click through rate The relevance of your ad to the term …
If you are considering advertising on Google ads, one of the first questions you may ask yourself is where do Google ads appear? The advertising network you choose on Google will determine where your ads appear. There are currently 4 main types of traffic available on Google ads. These are: Search Display Shopping Video In …
Where Do Google Ads Appear? Discover Your Main Advertising Options Read More »
So how much do Google ads cost? This a common question we get asked by people considering advertising on Google. Unfortunately it is a tough question to answer. There are many different factors that will determine how much you end up spending on your Google ads campaigns. In this article we will be looking at …
Most PPC agencies that help people with Google ads management, will off some kind of free Google ads audit. This is great news for businesses because it enables you to learn two main things. Firstly you are going to get a lot of valuable insights from a professions Google ads specialist. This is usually completely …
Free Google Ads Audit – What to Expect From a Free PPC Audit Read More »
Google have lots of different ways that advertisers can target their campaigns to the right people. One of the ways is Google ads location targeting. As the name suggests Google ads location targeting helps advertisers to show ads in an exact geographic location. This could be any of the following. An entire country. A State …
Google Ads Location Targeting – Are You Making This Common Mistake? Read More »
There are a variety of different Google ads campaign types. This gives advertisers plenty of options for promoting their businesses. In this article we will be looking at each campaign type and discussing when you should use each of them. To get started you will need to log into your Google ads account and in …
Google Ads Campaign Types – Choosing the Right Network Read More »