Google Ads can be a game-changer for plumbers looking to boost their business. By leveraging the power of Google Ads, plumbers can target people locally who are searching for their services.
This means higher visibility, increased leads, and more booked jobs. Moreover, Google Ads can provide valuable insights into search trends. This allows plumbers to adjust campaigns to attract the right customers at the right time.
The Best Google Ads Network for Plumbers
Google ads offers several different advertising options. For plumbers, the Search Network is the most effective and cost-efficient option.
This type of advertising, displays ads when people are searching on Google for plumbing services. Due to the traffic being so targeted, it results in the best return on investment.
Once search ads are performing well, plumbers can also explore Googles other options. For example:
Search Partners – This is very easy to set up, you can turn the option on in your existing search campaigns. Search partners allows you to extend the reach of your ads to smaller search engines that partner with Google.
Remarketing – This is a way of advertising to past website visitors. It helps you re-engage customers who have shown interest, but not yet converted.
Display Network – This allows you to display ads on relevant websites across the internet. This is not as targeted as search advertising. However, it opens up a huge volume of advertising options. With the right plan, it can be extremely effective
Traffic and Costs in the Plumbers Industry
At first glance ad costs can seem high in the plumbing industry. However, the targeted nature of these ads, mean there is high user intent, which results in high conversion rates. This can translate to cost-effective conversions for your business.
By focusing on the right keywords and targeting options, plumbers can maximize their budget, reaching potential customers at the perfect moment.
Refer to the table below for examples of keywords, traffic, and cost per click in the plumbing industry:
| Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
| plumber near me | 110000 | 23% | Medium | £1.54 | £8.31 |
| plumber | 60500 | 49% | Medium | £1.45 | £8.89 |
| emergency plumber | 14800 | 83% | Medium | £4.14 | £15.33 |
| emergency plumber near me | 9900 | 22% | High | £3.41 | £14.00 |
| local plumber | 8100 | 23% | Medium | £1.42 | £8.56 |
| local plumbers near me | 6600 | 84% | Medium | £1.31 | £7.18 |
| plumber London | 5400 | 50% | High | £3.60 | £13.94 |
| best plumbers near me | 1900 | 515% | Medium | £0.79 | £5.58 |
| cheap plumbers near me | 1900 | 90% | High | £0.85 | £4.58 |
| plumber Birmingham | 1600 | 23% | Medium | £2.31 | £7.27 |
| plumber Leeds | 1600 | 46% | Medium | £1.99 | £7.45 |
| plumbing companies near me | 1600 | 50% | Medium | £1.86 | £10.90 |
| plumbing services | 1600 | 123% | Low | £2.04 | £11.34 |
| emergency plumber London | 1300 | 23% | High | £7.46 | £23.82 |
| plumbing services near me | 1300 | 116% | Medium | £2.06 | £11.06 |
As you can see, the level of competition in the plumbing industry varies. But in general most keywords show a medium level of competition.
The industry is competitive, but the data also shows there is lots of opportunity for plumbers. Due to high local search volumes and user intent, plumbers can get good results with a well-executed Ads campaign.
The average YoY change highlights the growing demand for plumbing services searched on Google. We can see significant increases for keywords like:
- best plumbers near me
- plumbing services.
- Plumbing services near me
- local plumbers near me
- Emergency plumber
This growth signals growing opportunity for plumbers to reach their potential customers. By focusing on high-growth keywords, plumbers can display ads to more people searching for their services.
Setting up Your Own Campaign
While it’s possible for plumbers to set up and manage their own Google Ads campaigns, there are some challenges to consider.
The main issue is setting up a well targeted and efficient campaign. If campaigns are not set up well they will waste money. To set things up correctly it helps to have some knowledge of the Google Ads platform. This can include things like:
- Good keyword research
- Selecting the right match types
- Adding negative keywords
- Creating compelling ad copy
- Setting up proper conversion tracking
- Creating and optimising high quality landing pages
As well as many other factors that can affect a campaigns overall performance. Also, following set up, you will need to and dedicate time to track and optimize the campaign.
Things like good ad copy can be the difference between a campaign that makes a profit and one that wastes money.
When writing ads, you should focus on highlighting your unique selling points. You should also try to address customer pain points and include a clear call-to-action in your ads.
For landing pages, you should make them relevant to the ad. They should also have a clear headline, easy-to-read content, and a straightforward contact form or booking process.
The main issue small business owners have when setting up campaigns is learning curve for Google Ads. This can be quite steep, making it difficult for busy professionals to navigate the platform effectively.
Getting Help with Your Plumbers Google Ads Campaign
Partnering with a Google Ads management company can ease many of these challenges. These companies have expert knowledge and experience. This allows means they can optimize your ads for maximum ROI, whilst you concentrate on running your business. By outsourcing this process, you can focus on providing top-quality plumbing services to your customers.
When working with a professional, you can expect a more streamlined process. This will usually include:
- An initial consultation to understand your business goals
- A thorough keyword research process
- Professional campaign build and Ad copy.
- Ongoing monitoring and optimization of your campaign to ensure the best results.
Conclusion
In conclusion, using Google Ads for plumbers can be a very effective way to drive leads, and grow your business.
By using the Search Network, plumbers can reach potential customers at the perfect time.
There can be challenges setting up a campaign. However, partnering with a professional Google Ads company can streamline the process. By doing this you can maximize your advertising success.
Regular reviews of your campaign performance can allow you to make data-driven adjustments. This will help maintain and improve your ROI over time. This process Should include:
- Refining keyword bids
- Testing new ad copy
- Optimizing landing pages for better conversion rates.
- Etc.
In a nutshell, Google Ads for plumbing companies can be a powerful tool for growing your business in a competitive market.
For the best possible results consider partnering with a professional Google Ads management company.
Here at CPS Media we have lots of experience working with plumbers and other service business. As a result we can build high quality campaigns that deliver real profitable results.
To learn more and get a full breakdown of the prices involved click the link below.
