Imagine your carpet cleaning business front and centre when potential search for your services.
Sounds fantastic, right?
This is the power of using Google Ads for carpet cleaners’ business. Not only does it put you in front of potential clients, but it also ensures you only pay when someone clicks your ad.
As a carpet cleaner, you can capitalize on the high intent of users searching for your services. This increases your chances of turning them into paying customers. Google Ads also allows you to target specific areas and demographics. All this can make your ad spend more efficient and tailored to your business.
The Best Google Ads Network for Carpet Cleaners
For carpet cleaners, the Search Network is the most effective and option in the majority of cases.
This type of ad appears in search results when someone searches in your area for carpet cleaning services. To maximize ROI, you can also leverage geo-targeting to focus on specific neighbourhoods in your service area. This can help you control your ad spend and target specific areas.
Once your Search Network campaign is performing well, you can consider expanding into Search Partners.
This is a network of smaller search engines that partner with Google. These search partner sites can provide extra reach for your campaigns.
You can also use Remarketing; this lets you target previous website visitors who didn’t convert.
These methods can complement your Search campaign, driving more leads to increase return on investment
Traffic and Costs in the Carpet Cleaners Industry
While the carpet cleaning industry might be competitive, the Google Ads are highly targeted. By focusing on specific keywords and demographics, you can get low-cost enquiries that convert. To give you an idea of the traffic and costs in this industry, refer to the table below:
| Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
| carpet cleaning | 135000 | 0% | High | £0.29 | £1.95 |
| carpet cleaning near me | 27100 | 50% | Medium | £0.85 | £3.36 |
| professional carpet cleaning | 6600 | 22% | High | £0.98 | £3.39 |
| rug cleaning near me | 5400 | 83% | Medium | £0.9 | £3.04 |
| carpet cleaning services | 3600 | 0% | Medium | £1.02 | £3.64 |
| carpet cleaning London | 2900 | 24% | Medium | £1.29 | £3.42 |
| carpet cleaning Leeds | 1600 | 85% | Low | £1.02 | £3.15 |
| deep carpet cleaning | 1300 | 30% | High | £0.78 | £3.3 |
| professional carpet cleaning near me | 1300 | 0% | Medium | £1 | £3.4 |
| carpet cleaning services near me | 1000 | 48% | Low | £0.91 | £3.4 |
Keep in mind that this data represents only a small part of the available keywords. There are hundreds of long-tail keywords you can target to capture even more volume.
Additionally, you can consider seasonality trends in the carpet cleaning industry. For example, search volume and cost-per-click (CPC) may vary throughout the year. Adjusting your ad spend and bids during peak seasons like spring cleaning or post-holidays can help maximize ROI.
Setting up Your Own Campaign
Creating your own Google Ads campaign is certainly possible. However, you should prepared to face some challenges.
You’ll need to learn about
Keywords – To get qualified traffic you need to bid on the correct terms. This will need research
Match types – Different match types will affect how broad of an audience your ads target
Negative keywords – You need to exclude things like “DIY carpet cleaning” or “carpet cleaning machines for sale”. This will help your campaign avoid irrelevant clicks.
How to craft compelling ad copy – Ads that highlights eco-friendly methods or guarantees, can make your ads more appealing.
Additionally, managing your campaign requires time and ongoing optimization. It’s essential to track and adjust your bids, targeting, and other settings to maximize ROI.
Finally, don’t forget the importance of landing page optimization. You need to include a clear call-to-action, relevant information, and a simple booking process.
Getting Help with Your Carpet Cleaners Google Ads
Hiring professional Google Ads management can save you time and help you achieve better results.
These experts have experience in creating and optimizing campaigns, ensuring your ads perform at their best.
Also, outsourcing Ad setup and management, allows you to focus on running your business. This can be done while enjoying the benefits of a well-managed advertising campaign. Ideally you should look for a company with experience in the carpet cleaning industry for the best results.
Conclusion
In conclusion, Google Ads can offers carpet cleaners a great opportunity. It can help them reach potential clients when they’re actively searching for services.
Using the Search Network, leveraging geo-targeting, and considering seasonality trends, you can help maximize your ROI.
The success of your Google Ads campaign lies in ongoing optimization. Also the original setup is extremely important. If you get the targeting and ad copy wrong this can result in wasting a lot of money.
Here at CPS Media we have years of experience working with carpet cleaning companies. Using our experience we can help build profitable campaigns that drive new carpet cleaning jobs.
Click the link below for a free online quote and start your journey towards successful Google Ads today!
