When it comes to promoting your electrical business, Google Ads can be a game-changer. For electricians, these ads offer a myriad of benefits. These include:
- Reaching potential clients actively seeking your services,
- Increasing your online visibility
- Staying ahead of your competition.
What’s more, by targeting local customers and specific services, you can drive more traffic to your website. As a result you can generate more leads for your business.
Google Ads allows you to showcase your expertise and build trust with clients, ensuring you’re the go-to electrician in your area.
The Best Google Ads Network for Electricians
As a local electrician, you’ll likely find the most success with the Search Network. By focusing on search ads, you can target specific keywords. This ensures your ads appear in front of potential clients when they’re searching for your services. This will results in the best ROI for local businesses on a budget.
Also, by using location targeting, you can concentrate on specific areas, to get the most relevant leads.
Whilst search should be your main focus, it is important to mention that there are other ad options. These include:
- Google Search Partners
- Remarketing
- The Display Network
- And even YouTube
when your search campaigns are performing well. These networks can help you scale your advertising efforts and reach even more potential clients. But remember, your focus should be on the Search Network in the beginning, to get the most bang for your buck.
Traffic and Costs in the Electricians Industry
The electrician industry offers a significant amount of traffic for your ads. Cost per click can be on the higher side. However, the targeted nature of search ads means you only attract customers who need your services. This should result in cost-effective leads for your business.
To give you an idea of the potential traffic, costs, and competition, we’ve provided a table of popular keywords below:
| Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
| electrician near me | 60500 | 0% | Medium | 0.9 | 4.61 |
| electrician | 49500 | 22% | Low | 1.14 | 5.04 |
| electrical companies | 6600 | 0% | Medium | 0.92 | 3.66 |
| local electricians | 6600 | 0% | Medium | 0.94 | 4.67 |
| emergency electrician | 4400 | 0% | Medium | 2.08 | 9.71 |
| emergency electrician near me | 3600 | -19% | Medium | 1.55 | 9.71 |
| cost to rewire a house | 2900 | 0% | Low | 0.37 | 1.61 |
| local electricians near me | 2900 | 24% | Medium | 0.89 | 4.4 |
| electrical contractors near me | 2400 | 50% | Medium | 1.05 | 4.29 |
| domestic electricians near me | 1300 | 23% | Medium | 0.8 | 3.64 |
| electrician Leeds | 1300 | 30% | Medium | 1.57 | 6.31 |
| electrician Manchester | 1300 | 23% | Medium | 1.24 | 5.1 |
| electrician services | 1300 | 23% | Medium | 1.25 | 4.13 |
| electrician Birmingham | 1000 | 0% | Medium | 1.7 | 7.09 |
| emergency electrician London | 1000 | 81% | Medium | 3.89 | 11.83 |
Keep in mind that this is a small sample of the keywords available. There’s a wealth of long-tail keywords that are available in this industry. This can include more specific services, such as:
- Full rewire
- Electric vehicle charger installation
- Home generator installation
- Smart home installations
- Etc.
These types of keyword can drive extremely targeted traffic to your business. Also specific searches tend to be less competitive than broader electrician keywords.
Based on the table data you can see the industry shows a medium level of competition. Also, several keywords have experienced positive YoY growth.
The growing demand for electrician means increased search volume. This presents an opportunity for electricians to expand their reach through Google Ads. By targeting the right keywords electricians can tap into this growing market and gain a competitive edge.
Setting up Your Own Campaign
Setting up a Google Ads campaign for your electrical business can be challenging. You’ll need to understand how to use keywords effectively. As well as create compelling ad copy that emphasizes your companies positive attributes. This could include things like:
- Prompt service
- No call out fees
- Years of experience
- Special certifications
- Customer reviews
Additionally, using things like call and location extensions, can make your ads more effective.
Finally, managing a campaign takes time and dedication to optimize performance. If you’re not familiar with Google Ads, you may find yourself facing a steep learning curve.
Getting Help with Your Electricians Google Ads Campaign
Working with a professional Google Ads management company can have lots of benefits. Especially one with experience in the electrical industry.
These experts can optimize your campaigns, manage your budget , and improve ad performance. Outsourcing your Ad management, lets you focus on what you do best: providing top-notch electrical services to your clients.
Conclusion
Google Ads can be a powerful tool for electricians. It provides targeted advertising that drives traffic and leads to your business.
By focusing on the Search Network, targeting specific services and locations, and leveraging long-tail keywords, you can maximize your advertising efforts.
While building and managing your own campaign can be challenging, its not something you have to do alone. Seeking help from a professional with experience in you industry can give massive benefits.
Here at CPS Media we have extensive experience working with electricians and other service based trades. We can help you set up and manage effective ad campaigns, that generate consistent new jobs for your business
Click the link below to receive a free online quote and start your journey to becoming the go-to electrician in your area today!
