If you’re running an airport parking company, your primary goal is having a full car park. To achieve this you must attract new customers on a consistent basis.
One very effective way to do this is by advertising on Google Ads. Google Ads allows you to show ads when people are searching for airport parking in your area. This means you can reach the right people, at the right time, using the best message and offers.
Using Ads for your parking business has many benefits. For instance:
- You only pay for clicks on your ads, which means you’re not wasting money on irrelevant clicks.
- You can also track your performance in real-time and adjust your campaign.
- Also the data you collect can help you optimize your campaigns and improve your ROI.
The best type of ads for airport parking are without a doubt paid search. These are the ads that display in Google after someone searches for your service
Because these people are searching for airport parking, they are actively looking for a service that you provide. For this reason you want to get in front of them.
When it comes to ads for airport parking, urgency is key. By advertising on search, you are able to display relevant ads that offer them a solution exactly when they need it.
It is also important to note, that other networks are available. For example, remarketing and search partners can be a great way to supplement your campaign.
Traffic and costs in the airport parking industry
The airport parking industry is competitive, but there is also a lot of traffic available. The table below shows thousands of searches each month for a small section of keywords that can be targeted. These are all potential customers you can reach with ads.
The average cost per click for airport parking keywords is relatively high. However, the fact that the ads are highly targeted, means that conversion rates are also very high. This translates into low-cost conversions and a full car park.
| Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
|---|---|---|---|---|---|
| airport parking | 60500 | 0% | Medium | 0.36 | 1.19 |
| airport parking Gatwick | 74000 | 22% | Medium | 0.65 | 2.37 |
| airport parking Heathrow | 40500 | 0% | Medium | 0.56 | 2.01 |
| Birmingham airport parking | 110000 | 22% | Medium | 0.42 | 1.52 |
| Newcastle airport parking | 40500 | 22% | Medium | 0.1 | 0.64 |
| parking at Bristol airport | 110000 | 0% | Medium | 0.69 | 2.14 |
| parking at Gatwick | 135000 | 22% | Medium | 0.63 | 2.6 |
| parking at Manchester airport | 165000 | 0% | Medium | 0.55 | 2.43 |
| parking Glasgow airport | 49500 | 22% | Medium | 0.48 | 1.42 |
| parking Heathrow | 90500 | 0% | Medium | 0.79 | 2.13 |
| Stansted airport parking | 135000 | 22% | Medium | 0.8 | 4.43 |
| Stansted parking | 49500 | 0% | Medium | 0.78 | 4.99 |
It’s worth noting, this is only a small section of the keywords available. There are many more long-tail keywords that you can target, to reach even more customers.
Setting up your own campaign
Setting up your own ad campaigns is doable. However, there is a steep learning curve, and this can result in poorly built campaigns.
To set up your campaign, you will need to choose keywords carefully. You will also need to write compelling ad-copy, and set appropriate bids.
Following this there are other things to consider. Such as:
- Choosing the right match types
- Negative keywords to ensure that your ads are only shown to the most relevant audience.
- Creating extensions that expand your ad and increase bookings.
- Setting up proper conversion tracking
- Etc.
One of the biggest challenges for airport parking companies, is creating ad copy that stands out from the competition.
Due to relatively high competition for the same keywords, it’s important to create ads that are compelling and have a strong offer. This takes time and effort to get right. In most cases, this is something that will need split testing, in order to find the best possible ad copy.
Another challenge you may face is managing your campaign over time. You will need to track your campaign over time, to ensure it performs well. This can be time-consuming and requires a level of expertise.
Getting help for your airport parking Google Ads campaign
If you don’t have the time or expertise, you can work with a Google Ads management company.
Professional Google Ads companies can help you set up and manage your campaign. This can save you a lot of time and effort. Also, it will ensure that your ads are set up correctly to provide the best possible performance.
A management company can help you choose the right keywords, set your bids, create ads, and monitor your campaign performance.
They will also provide reports to help you understand how the campaign is performing.
Working with a professional can be a great way to take your airport parking business to the next level.
By outsourcing your Google Ads campaign, you can focus on what you do best – Running your business.
While you do this, the experts take care of your ads in the background, sending a consistent flow of new parking leads for you to deal with.
Conclusion
As you can see, Google Ads can be a powerful tool for airport parking companies.
By targeting people as they search for your services, you can display your ads at the perfect time. This enables you to display a strong compelling offer, that should result in high car park bookings.
While setting up and managing campaigns can be challenging, the potential rewards are well worth the effort.
Plus, as we already mentioned, if you don’t have the time or expertise, you can outsource to a professional. This can help you get the most out of your online ad budget and keep your car park fully booked.
Here at CPS Media we have lots of experience running Google ads for airport parking companies.
To learn more, click the link below and find out how we can help you grow your airport parking business.
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