Google Ads for Mortgage Brokers

google ads for mortgage brokers

In today’s digital world, mortgage brokers need to have a strong online presence to reach their target customers. Google Ads is an effective tool for targeting people as they search for a specific service.

One major benefits of Google Ads for mortgage brokers, is the ability to target an audience based on their search queries. With the right keywords, you can reach potential customers at the exact time they need you.

Google search ads display as someone searches on Google. This can be at the exact time someone searches for mortgage-related services. This can include search queries like:

  • Local mortgage broker
  • Best mortgage rates
  • Re-mortgage options.

These types of searches can result in very targeted traffic. By showing your ads at this precise time, you increase the chance of them visiting your website and getting in touch .

Another advantage of Google Ads is that it provides real-time data. This data allows you to measure your results and optimize your campaigns for maximum ROI.

It can help you make informed decisions and increase the performance of your campaign.

The Best Google Ads Network for Mortgage Brokers

The search network is usually the best network for mortgage brokers. This type of advertising lets you target people who are searching for mortgage related keywords.

Whilst the search network should be your primary focus, you may also find success with other networks. Two great ways to extend your search campaigns, are search partners, and remarketing.

If your search campaigns are performing well, expanding to these networks can help. Search partners allow you to grow your search campaign. This is done by advertising on smaller search engines and websites. For remarketing this runs on the display network. But, it only targets people who have already shown an interest in your services.

Traffic and Costs in the Mortgage Brokers Industry

The mortgage industry is competitive, and as a result, the cost paid per click can be high. However, because users only see your ad when they search for your services, the traffic is very targeted. As a result you should only receive highly relevant clicks and conversions from your ads. and conversions. This makes Google ads making a very cost-effective advertising option.

KeywordAvg. monthly searchesYoY changeCompetitionTop of page bid (low range)Top of page bid (high range)
best mortgage broker1300-19%Medium3.889.63
independent mortgage advisor24000%Medium3.218.69
mortgage advisor22200-18%Medium3.748.9
mortgage advisor London5900%Medium3.8610.49
mortgage advisor near me660023%Medium3.78.22
mortgage advisors36000%Medium3.9510.14
mortgage broker22200-18%Medium4.29.82
mortgage broker Birmingham7200%Low3.328.14
mortgage broker Leeds48023%Low3.58.31
mortgage broker Manchester8800%Low3.118.38
mortgage broker near me81000%Medium410.03
online mortgage broker100030%Medium4.6412.13

The table above shows some popular mortgage-related keywords. It also shows their estimated monthly search volume, and average cost per click (CPC). This is data pulled directly from Google’s Keyword Planner, so it is quite accurate.

An important point here, is this is only a small section of the keywords available. There are many more long-tail keywords that can generate significant search volume. This is even possible in smaller local areas.

It’s worth noting, that competition for mortgage-related keywords is medium to high. Another thing we can see in this data, is that traffic is not increasing year over year (YoY). This highlights the importance of targeting the right keywords to reach potential customers.

Setting Up Your Own Campaign

Setting up a Google Ads campaign can be a challenging task, especially if you’re new to the platform. Some of the potential challenges you may face include:

* Choosing the right keywords

* Using the correct match types

* Identifying negative keywords that you need to block

* Writing good ads that get clicks and convert

* And monitoring and adjusting your campaigns over time.

To overcome these challenges, it’s important to do research and take advantage of all resources available. This includes Google’s own Ads Help Centre and support forums. You may also want to consider working with a professional Google Ads management company.

Getting Help with Your Mortgage Brokers Google Ads Campaign

Working with a professional Ads management company can help you get better results from your campaigns. These companies will have experience and expertise working within the Google Ads platform.

For example, here at CPS Media, we have been running Google Ads since 2012. This experience helps us to build targeted campaigns, that make the most of your ad budget. We can also help you optimize your campaigns over time. This will maximize your ROI and save you lots of time and effort.


In conclusion, Google Ads is an effective advertising tool. It can help mortgage brokers to reach potential customers who are actively searching for their services. While it can be challenging to set up and manage a campaign on your own, the rewards can be significant.

By targeting the right keywords and ad networks, you can generate targeted traffic that converts. And if you need help, don’t hesitate to reach out to our professional Google Ads experts.

Click the link below to receive a FREE online quote from our team of Google Ads experts. With our help, you can take your mortgage brokerage to the next level and reach your target audience with precision and efficiency.

Click here to learn more!