Carl Lewis

Google Ads callout extensions are a great way to add additional content to your ads. Their main purpose is to call out features your business offers, such as: Below you can see an example that Google uses to show how the above example callout extensions would look in your ad. They can be seen below […]

There are many ways you can optimise your campaigns in Google Ads. In today’s article we will be looking at mobile bid adjustments and how you can adjust bids based on the user’s device. This feature allows you to adjust your bids based on the three main device types. Mobile, Tablet & Computers. Mobile bid

In this article we will be looking at the different negative keyword match types available in Google Ads. Negative keywords are an extremely useful tool for managing your Google ads campaigns. Their main goal is to helps you filter out irrelevant terms, this stops you wasting money on traffic that is not relevant to your

In this short article we will be learning how to add Google call tracking to WordPress. If you are running a Google Ads campaign, it is extremely important that you are fully tracking conversions. This includes all form submits and sales that happen on site and calls that are generated from of Google ads. Calls