Carl Lewis

This article will look at how ad rank is calculated in Google ads and how you can use this to improve your campaigns. So what is ad rank? Ad rank is the way that google determines where your ad will be displayed in each individually search made on Google. Every time somebody searches on Google […]

When you advertise on Google one of the most important things is setting up Google ads conversion tracking. By having your tracking set up correctly you can see how all areas of your account are working at a granular level. This means that you can see exactly what is, and isn’t working in your account.

In this article we will be looking at how to improve Google ads quality score. Your quality score is a metric that Google uses to determine the relevance and quality of your ads. It is decided by a number of factors including: Your ads click through rate The relevance of your ad to the term

If you are considering advertising on Google ads, one of the first questions you may ask yourself is where do Google ads appear? The advertising network you choose on Google will determine where your ads appear. There are currently 4 main types of traffic available on Google ads. These are: Search Display Shopping Video In

So how much do Google ads cost? This a common question we get asked by people considering advertising on Google. Unfortunately it is a tough question to answer. There are many different factors that will determine how much you end up spending on your Google ads campaigns. In this article we will be looking at

Most PPC agencies that help people with Google ads management, will off some kind of free Google ads audit. This is great news for businesses because it enables you to learn two main things. Firstly you are going to get a lot of valuable insights from a professions Google ads specialist. This is usually completely