Bing ads management is a service we have been offering here at CPS Media for over 7 years. In that time we have had a lot of success with client campaigns and also our own campaigns that we run internally.
Bing ads offer advertisers the ability to reach a new audience outside of Google. It allows you to advertise on other search engines, like Bing, Yahoo, AOL and smaller partner sites via Bing ads syndicated search partners.
Quite often we will use Bing ads to supplement existing Google ads campaigns, but it can be extremely powerful used without Google, as a standalone advertising platform.
One of the main advantages of Bing ads, is it is usually considerably cheaper than Google ads. This is due to lower competition.
Most advertisers will concentrate all of their efforts on Google ads. This is generally because Google is a bigger, more popular platform with more traffic available. However Bing ads should not be under estimated. According to Microsoft Bing ads have a 23% market share on search traffic in the UK. This means that there is a lot of opportunity here to reach an audience that is not using Google.
Some other benefits of Bing ads
- The demographics are slightly different on Bing ads. The audience tends to be slightly older, with only 29% of the audience under 35 years of age. This generally means that users are higher quality and have more buying power, as younger demographics tend to be less financially stable.
- Some other data suggests that over 1/3 of people searching via Bing and its partner search engines have an annual household income of over $100,000.
- Bing ads have a much more transparent search partner program compared with Google. When advertising via Bing ads you have the ability to target syndicated search partners separately. You can also see the exact sites sending you visitors and exclude under performing placements. Both are features that are not available with Google search partners.
Here at CPS Media, we have produced some fantastic results for our clients, with our Bing ads management service. The quality or visitors it generates is extremely high and on average our clients generate leads and sales from Bing ads, at roughly 34% cheaper than Google on average.
To talk to us about Bing ads management and how it can help your business Click here or give us a ring today on 0800 043 3034.